How Local SEO Works | Get Your Business Ranking

by Jeremiah Svaren | Last Updated: May 24, 2021

How To Rank Your Small Business on Google

With a majority of people searching “Services/Product Near Me” growing more every year, local businesses must understand how the Google Local Search algorithm works.

Now you might be thinking, “How can I get my business to the top then?” Something that many businesses FAIL to take advantage of is Google’s FREE tool for business owners. This is “Google My Business”, here you can take control of your Google listing (if it already exists) and fill in all the details about your business.

Relevance: Google is asking “Does this business offer the service or product that the user is searching for?”

Proximity:
Here the mythical Google asks, “Is this business close enough to the user?” Also, some local searches are “Services/Products in City, State” In which case the algorithm finds businesses in that specific location.

Prominence: This is where popularity and great reviews come into play.

Jeremiah Svaren wears just about all the hats at Svaren Web Studio. He started getting into web design and development back in 2013. First starting to learn on his own with books and tutorials, then in 2014 he attended The Tech Academy in Portland, Oregon. He learned all about software engineering and decided to start freelancing. Now when he isn't helping clients, he makes helpful content here and on his YouTube channel Svaren.